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Secondly, I'm assuming that you're reading this because you have a
website that needs more traffic – specifically from people searching
for your target keyword (or key phrase) in Google's search engine.
If that's the case, then let's first of all talk about HOW Google
ranks sites, just to dispel any myths that you might've heard in the
past – and perhaps also just for your own curiosity. This is a
highly condensed and “simplified” explanation, but it's accurate
nonetheless...
This is How Getting Ranked Actually Works...
Google is a multi-billion dollar business that depends solely on its
millions upon millions of daily users to use it as
a starting point on the internet. Google monetizes its search
results by displaying targeted text-ads related to the query
searched for.
Users choose to use Google because its organic, unpaid results, are
usually relevant to the query – and because it works and loads
results quickly. Relevance and speed, then, are the single largest
foundation of Google's success. Therefore, Google literally wants to
send you traffic – but your site needs to be relevant to the user's
query.
How does Google decide which sites are relevant to a query?
Ah, yes... the million-dollar question (perhaps more aptly re-worded
as saying, “So how can I make Google rank
my
site for a certain query?”). Well, as they say – a picture is
worth a thousand words.
So before I explain how Google ranks sites, let me show you an
example. Please take a quick moment and open a NEW browser window.
Head to Google.com and then search for the following keyphrase:
click here
...what comes up as the #1 listed site is Adobe.com's page where you
can download Adobe Reader.
Now – why is Adobe Reader considered by Google to be relevant to the
search term “click here”? Why not rank a site that has to do with
“clicking”, or perhaps a site with a domain name such as “clickhere.com”?
Because Google uses a natural, link-based voting system to determine
how to rank any given site within its index. So in other words,
though there are many factors involved in how a site ranks, Adobe
Reader's download page has the most links pointing to it from
across the internet (on thousands of different sites) whose
links with that URL are worded with the phrase: click here.
For example, if you wanted to rank as the #1 spot for the search
term 'Los Angeles Temp Agency', then you would want to get as many
other sites as possible to link to your own domain, with the
link-text (the words that are linked, usually in the format of
blue-underline) sayings 'Los Angeles Temp Agency'. The amount of
links required to influence Google's rankings as such ranges from 1
to 100,000 or more (it depends on how many sites are aiming for the
same keyword).
But it has as much to do with quality as it does volume. Obtaining
one such link from a site that Google weighs highly – such as an
official Newspaper website – will have much more overall value than
a link from a free classified ads website. Confirming this further,
we only have to read what Google has to say on their own site
"...webmasters can improve the rank of their sites by increasing the
number of high-quality sites that link to their pages."
This, in a small nutshell, is how Google “works”. There are other
factors, but this is definitely the most influential part of the
formula.
So What's the Strategy
Then
- Build As Many Links as Possible?
Yes and no. Remember how I'd said that Google's survival depends on
it's ability to provide actual, relevant results for its users? This
means that as a company, part of their own strategy is to
continually improve their search algorithm so as to defeat the
efforts of webmasters and website owners who are exploiting the way
Google works in order to obtain free traffic.
Google doesn't mind sending free traffic at all – but what they
definitely do care about is making sure that users trust their
service. If non-relevant sites are capable of ranking for a given
term just because they built numerous links – then that's a problem.
In fact – Google's algorithm is currently much harder to manipulate
than it once was. Google actively looks for UN-NATURAL linking
patterns which would indicate paid links, mass-submissions,
link-trading and other schemes designed solely to manipulate their
engine.
For example, if you built 10,000 links to your site this month, I
can absolutely guarantee you with complete certainty that not only
would your site NOT be listed in Google for months to come (they
delay rankings for new sites that obtain unnatural-seeming links),
but even more than that, it would be tagged as “spam” and simply
blacklisted.
Natural links, then – are the ONLY way to go. Meaning, building
links the hard way (contacting sites individually and asking for a
link, submitting press releases, advertising and creating exposure,
and then letting the natural “word of mouth” across the web equate
to a natural linking pattern, etc.)
So, as you can see –
normally,
this would be a major headache. Google only wants to rank sites that
get “link votes” naturally, and from trusted websites. But here's
the good news...
The System Can Still Be Exploited
And this is where I come in.
Very simply, I have proprietary access to literally thousands of
unique, trusted websites. I can write content on these sites,
generating one-way links that Google will soak up like a sponge –
because they're natural. Google sees these links as being natural
and relevant, which means that I can effectively rank your site for
several, reasonable keyword targets. It also means that I can rank
different pages of your site for their target keywords.
But it doesn't stop there – in fact what you'll find is that the
majority of your traffic from Google is going to come from a whole
range of similar variations of these keywords, based on your site's
own text content.
But it all starts with building natural links.
Identifying the right keywords
Your keywords and keyword phrases need to be realistically
achievable in the rankings. What I mean by that is don't expect to
rank for a keyword like 'car insurance' - no matter how high quality
the links I create for you are, 100 links won't get you up there
when you're competing against companies who have 5,000 quality back
links. So your keywords need to be realistic in their ability to
rank (when you place your order I will provide you with a very
useful short report that will walk you through a simple way to
identify the 'right keywords'... you'll stomp your
competition!)
"So
what's the deal you're offering Steve?"...
I offer an incredibly affordable 100-link package for as little as
$5 a link. Similar quality links can be achieved with a lot of your
time on the phone and email, begging webmasters to put your link on
their website, and then they will charge you upwards of $50 a link
and more (here
is one example of how much a link costs on a high-ranked site:
$91 for ONE week, for ONE link!), plus large
amounts of your time spent in trying to get the links.
I won't rip you off like other SEO 'services' or the expensive
marketing firms who use your money to pay for their own ad
campaigns, fancy offices and so on.
Instead, I'm a
webmaster myself with my own sites - I've learned how to rank
websites high in the ways I've outlined from doing it for myself, so
I know they work! ...and I know how to get ranked in Google's index
(as well as Yahoo's and MSN's).
Couple of things... I'll have to make sure that your site will be
compatible for this service, as I can only publish quality content
(so no porn, gambling or related topics), and I can only create
links for sites that are actually relevant to their target keywords.
A
Summary of what you get:
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